@inproceedings{kefi:hal-01700190, TITLE = {{Social Media Marketing Analytics: a Multicultural Approach Applied to the Beauty \\& cosmetics Sector}}, AUTHOR = {Kefi, Hajer and Indra, Sitesh and Abdessalem, Talel}, URL = {https://imt.hal.science/hal-01700190}, BOOKTITLE = {{20th Pacific Asia Conference on Information Systems (PACIS 2016)}}, ADDRESS = {Chiayi, Taiwan}, HAL_LOCAL_REFERENCE = {pacis:KefiIA16}, PAGES = {176}, YEAR = {2016}, MONTH = Jun, KEYWORDS = {social media marketing analytics ; community detection}, HAL_ID = {hal-01700190}, HAL_VERSION = {v1}, }